12-06-2015 - What should a window display say?

A window display is like an identity card of the brand. It should prove something, it should stop you on your promenade. Window displays trend nowadays isn’t to show everything once but to make you curious for more, to make you step inside the store. It should intrigue you and it should be eye-catching each time you pass by. They should have a story, a concept and a visual impact expressed clearly using a few number of elements with a strong link in between. The display enriches the urban experience and also gives a new vibe to the street each season. The beauty in the design display is precisely this, the ever-changing refreshments and the challenge of expressing one brand idea in millions of ways.

SOURCE of photo : www.pinterest.com

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